Month: October 2015

The Uyghur Restaurant Chain Herembağ comes to America

Image by fkldsjf Back in April 2015 signs of the famous Uyghur restaurant chain Herembağ (Eden/海尔巴格) began to appear on the streets of San Francisco. A few months later, a location in Fremont was opened in a renovated hot pot restaurant with promises of a third Bay-area location in San Mateo. Like their restaurant locations from Beijing to Astana, Kazakhstan, the American version of Eden serves an upscale version of the traditional Uyghur pasta, lamb and rice dishes, as well as Hui-inspired northwest specialties such as Big Plate Chicken (dapanji) and Turkish-style döner kebab. To understand how Herembağ has the ambition and resources to plan to open 10 new restaurants in North America, you have to understand how it transformed Uyghur food culture in Xinjiang. I still remember the first time I went to one of the first Herembağ restaurant locations in Ürümchi back in 2010. What was remarkable about that space on Solidarity Road was the way the interior brought the ambiance of rural Uyghur courtyard houses into an upscale dining experience. The lights …